Why is revenue important in marketing?

 

Revenue marketing is a holistic approach that helps marketers prove return on marketing investment, create optimal customer experiences, and compete in the digital world. It allows marketing to be viewed as a key part of driving revenue instead of as a necessary cost center within the organization.

How marketing affects the revenue of a business? Marketing operations plays an important role in driving the marketing strategy to fruition and partnering with sales to contribute to revenue attainment.