Why is marketing important? :

The primary purpose of marketing is to educate your customer. Only when the customers know about your products and services, can they go ahead and think about  opting for them. Without marketing, it becomes tough for you to gain more traction among the customers. Increasing the customer engagement…the higher the customer engagement, the more will be the conversion rate. The more the customers and people hear about your business, the better it is for your business. The advantage of reaching
your target audience is that brand recall increases tremendously. It means that whenever your target customers are looking for a similar product or service, chances are they will visit your website to opt for the product or service.