Why is B2C marketing important?

Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to individual people — creating, advertising, and selling products or services to customers. This is the most common type of business model, most likely because consumers are easier to market to on a
broader level than business stakeholders. The brands that most people are familiar with and interact with on a daily or weekly basis are probably B2C, but a brand doesn’t have to be popular to fall under this business model. B2C marketing can be very beneficial when needing to:

1. Enhance customer experience.

2. Create SEO content that reflects search intent.

3. Drive Engagement and Conversions with Email Marketing.