Why are marketing plans vital?

The purpose of a marketing plan is to write down strategies in an organized manner. This will help keep you on track and measure the success of your campaigns. Writing a marketing plan will help you think of each campaign’s mission, buyer

this will help you think of each campaign’s mission, buyer personas, budget, tactics, and deliverables. With all of this information in one place, you’ll have an easier time staying on track with a campaign. You’ll also discover what works and what doesn’t. Thus, measuring the success of your strategy.