Why are landing pages so important in marketing?

One of the key features of a landing page is that it keeps the user focused on the conversion, such as a purchase, download, form completion, free trial, or whatever it is you want them to do. Landing pages offer customers clarity and purpose, meaning no “About Us” links, links to your website, etc. Additionally, landing pages have CTA (call to action, and only one main goal: to persuade the customer to taking action or make a purchase.