What is a CMS and what does it do?

A CMS is designed to help you create, update, modify and manage all the content on a  website, whether it is a simple blog or a complex page packed with information about your company and interactive visual content for customers. Not only does a CMS allow you to optimize your website’s lead-generating capabilities, but it also allows you to maintain consistency, which is crucial for gaining the trust of your audience, creating a positive customer experience, and building your brand. Here are seven key benefits of using a CMS to run your business website.


• It’s easy for the non-technically minded
• It allows multiple users
• It streamlines scheduling
• It improves site maintenance
• Design changes are simple
• It helps you manage content
• You’re in control