What is a B2B strategy in marketing, and
what is its primary purpose?
B2B marketing is a form of trade and interaction between two businesses. B2B stands for business-to-business. A company with a B2B marketing strategy sells products and services to other companies and businesses. For instance, one company may
campaign to sell landing pages or websites to another company or business. A B2B strategy is incredibly helpful when needing bigger sales, more derived demand, or even inflation in demand for your campaign sales.