What does a bounce rate mean in marketing?

Why is bounce rate an important metric? Bounce rate is an important SEO metric because it measures how engaging your content is. A high bounce rate might mean that people aren’t finding what they want on your website. Or, it may be a sign that you need to improve your content or the user experience on your website. If you notice that you are not generating sales, this means that your bounce rate is high. This meaning that customers are bouncing off or away from your website as opposed to needing them to bounce to your website, its products, and services.