Is TikTok worth marketing on?

With around one billion active users, TikTok has a huge marketing potential for big and small businesses worldwide. It’s your chance to reach a broader audience, build engaged communities, sell products, and get honest feedback from customers to understand how to grow. TikTok offers multiple ways to spread the word about your brand. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight.