Why are marketing tactics important and how are they different from marketing strategies?


While marketing strategy looks at the goals of the company, marketing tactics focus on the details to achieve that goal. With a strategy in place, the actions or tactics needed to reach your goal can be set into motion. Creating tactics to support your marketing strategies involve detailed profiles of your customers. Marketing tactics often involves generating leads, building websites, placing ads, and following up. It includes advertising, sales promotions, and other activities that directly support your strategic marketing plan.