How does a sales funnel fit into marketing and what is its purpose?


A sales funnel enables organizations to see how well each step of the sales process is working and to make adjustments as needed. This helps ensure efficient use of time and sales resources. Pushing customers through the sales funnel creates useful feedback. Today, a successful company relies on both sales and marketing to guide the customer through the sales funnel and to build customer loyalty, taking advantage of content marketing, customer data analytics, and the two-way communication that social media marketing provides. Sales funnels also:

  1.  creates customers.

  2.  generates referrals

  3. monitors and tracks

  4. focuses on efforts