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WHY IS REVENUE IMPORTANT IN MARKETING?
Why is revenue important in marketing? Revenue marketing is a holistic approach that helps marketers prove return on marketing investment, create optimal customer experiences, and compete in the digital world. It allows marketing to be viewed as a key part of driving revenue instead of as a necessary cost center within the organization. How...
WHAT IS A/B TESTING AND WHAT DOES IT DO?
What is A/B testing and what does it do? A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact...
WHAT DOES A BOUNCE RATE MEAN IN MARKETING?
What does a bounce rate mean in marketing? Why is bounce rate an important metric? Bounce rate is an important SEO metric because it measures how engaging your content is. A high bounce rate might mean that people aren’t finding what they want on your website. Or, it may be a sign that you need...
WHAT IS MARKETING SUPPLY?
What is marketing supply? Market supply is the total amount of an item producers are willing and able to sell at different prices, over a given period of time. The market supply is the total quantity of a good or service that all producers are willing to supply at the prevailing set of relative prices...